The impact of Digital Marketing on Customer Relationships
Yes, with the help of Digital Marketing there is big impact on customer relationship.customer are aware now.To look at the use of digital channels in marketing
from a customer relationship perspective
offers several benefits to a marketer.customer can easily purchase Products according to their interest
We define digital marketing as marketing and
interaction via digital channels— Internet, e-mail,
mobile phones, digital TV, and so forth. Digital
marketing includes communication (e.g., advertising,
newsletters), service, and tools for customer managed
communication and interaction (e.g.,
FAQs, games, etc). Both marketer and customer
can initiate interaction.

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